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Burger King
Whopperanoia
During this period of Coronavirus, the French population is confined to their homes, cannot go out and all non-essential businesses are closed.
The closure of Burger King places fast food on Twitter's top trend and reveals the sadness of its fans who can no longer eat their favorite burger.
Concept: Are you starting to see Whoppers around you?
You have Whopperanoia.
Activation:
Burger King is asking its community to share their best Whopperanoia.
By promising a reward worthy of what the brand is used to doing.
To reward the biggest Whopper fans, BK displays the best creations throughout their stores with the names of the creators highlighted: Trays, Cups, Napkins, Terminals...
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